The Baobab Collective is a Nairobi-based design and software studio. We handle websites, desktop applications, and brand identities from strategy to launch. No outsourcing, no middlemen, no surprises.
Work with Us →Most Kenyan businesses end up with a designer for their logo, a different freelancer for their website, an agency for their campaigns, and no one who actually owns the result.
We started Baobab Collective to be the studio that does. Your brand, your website, and your campaigns, coming from the same team.
Fat-hi founded Baobab Collective in 2021. The studio has shipped 130+ brand and web projects for Kenyan businesses, and builds its own software — including ChatXport, a privacy-first WhatsApp export viewer on the Microsoft Store.
Before Baobab, he spent a decade moving between design and development. Creative Director at a Canadian talent agency. Lead Designer at a Nairobi Securities Exchange-listed company, where he produced two consecutive annual reports recognised at the FiRe Awards.
He leads every engagement personally. Based in Nairobi, open to international work when the fit is right.
Three from the portfolio that show what the studio actually ships. Full case studies and the rest of the work live on the work page.
Annual report and financial statements for the Nairobi-listed company. Two of our editions have been recognised at the FiRe Awards.
Read case study →A 5-day campaign across artwork, video, and social ads. Drove 123 inbound enquiries during the run.
Read case study →Privacy-first desktop tool for analysing exported WhatsApp archives. Built for legal and HR teams. Live on the Microsoft Store.
Read case study →ChatXport is our first commercial product, currently live on the Microsoft Store. It is a privacy-first desktop tool for analysing exported WhatsApp archives, built for lawyers, HR teams, and journalists who need to work with chat evidence offline.
Building our own software keeps the practice honest. It forces us to ship, to support real users, and to own every technical decision. The lessons feed back into the client work we do.
Live on the Microsoft Store
Native desktop, not a web wrapper
Files never leave the user's machine
PesaLens is up next

Not corporate values on a wall. The decisions we make every day.
Our desktop apps work offline. We do not collect data. Your data stays on your machine.
Every project is hand-coded. When something breaks, we know exactly where to look.
Every client gets training, documentation, and ongoing support. We stand behind what we build.
Most of our clients come back. That is the metric that matters most to us.
Whether it is a website, a desktop app, or a brand refresh, we are ready.